There's Gold in every street.....

 






  

You wouldn't look twice at Arthur Dalby. Tweed cap. Canvas satchel. The sort of man who looked like he'd been part of the pavement for decades. Polite. Faintly invisible.

After thirty-seven years at the City Engineering Works, they gave him a clock that didn't work and a gentle nudge toward retirement. "Time to relax, Arthur," they said. What they meant was, "We don't need you anymore."

But Arthur had no intention of fading quietly.

One rainy afternoon, browsing the shelves of a charity shop, he picked up a book called The Goal. It talked about bottlenecks, production systems, and throughput—but tucked inside was a metaphor that stuck with him:

Some people build businesses like gold mines. They spend a fortune before they ever find anything valuable.

But there's another way. A simpler, smaller, quieter way—one that uses what you already have.

In traditional gold mining, the process doesn't end with striking the rock. The real work begins afterward. Tons of earth are dug up. Then it has to be crushed, filtered, washed, and refined—just to extract tiny flecks of value. Most of what's dug up isn't gold. It's discarded. But no one complains—because that's the process.

And in this business? It's exactly the same. You deliver catalogues. Most won't respond. Some might. A few will become repeat customers. And those few? That's your gold. You don't get frustrated—you get consistent. Because it's all part of the filtering process.

Arthur closed the book. Then he opened his notebook. And smiled.

Starting Simple

Arthur didn't need much to start. He chose the simple option: £35 for 50 catalogues, a pack of waterproof snap-lock bags, and a handful of order slips. Just enough to get walking.

For those more digitally minded, there were other ways. Some joined for free—testing the water with no upfront cost. Others preferred to build their audience online first, using social media and personal branding before offering products to their followers.

But Arthur? He liked paper. He liked walking. And most of all, he liked the quiet certainty of a plan that didn't need algorithms to work.

The Walking Advantage

Arthur didn't need a gym membership. He got his steps in each morning, walking streets instead of treadmills. The fresh air sharpened his thinking. The rhythm gave him energy. Some days he walked three or four miles without even noticing. While others paid to stay active, Arthur got paid because he moved.

Each morning, he posted catalogues—each one sealed in a plastic bag with an order form and a simple message: "Fill out the order form and leave it outside your door in two days. I'll collect it—no need to call."

Two days later, he walked the same loop, collecting bags. Some people returned them once or twice and moved on. But others—Arthur called them his "gold veins"—placed an order almost every time. Month after month.

He didn't have to convince them again. He just had to keep showing up.

Building the System

These regulars became the steady flow—the income he could count on. The tap that kept dripping.

Arthur kept notes. Who responded. What they liked. How often they ordered. Patterns emerged. His patch became predictable. Profitable. Quietly powerful.

He didn't rent premises. Didn't hire staff. Didn't carry stock. He ordered only what people asked for, and delivered what was needed. No more. No less.

One man on Arthur's street—Paul Dunning, who used to work in finance—saw him once with his satchel and snorted. "Still pushing leaflets through doors at your age?" he laughed. "Get yourself a proper job."

Three months later, Paul's job had been handed over to a predictive AI tool in a different time zone. He was still waiting on his redundancy paperwork.

Arthur kept walking. Same streets. Same satchel. The real gold wasn't in what he sold—but in who he sold to again and again.

The Lesson

One evening, Arthur bumped into Neil at the corner shop. He hadn't seen him in a while.

"Alright," Neil muttered. "You were right. I gave it a go."

Arthur raised an eyebrow. "And?"

"Didn't work," Neil said flatly. "Posted the catalogues. Got nothing."

Arthur nodded slowly. "How many did you put out?"

"Dunno. Maybe thirty. Did a few streets."

"And how many times did you go back?"

"Once. Maybe twice." Neil looked away. "Didn't see the point. No one left anything out."

Arthur didn't smile. He didn't scold. He just reached into his satchel and pulled out a bundle of sealed bags, each one with an order slip inside—filled in, folded, and ready to go.

"This is this week," Arthur said. "Same streets I've walked for months. Same people. Most didn't order the first time. Or the second. Some took seven tries, but once someone ordered, they effectively built us into their budget."

The secret is in the habit building, firstly your own, ensuring you have your own daily, weekly and 4 weekly routines. Then in your customers, tuning into your regular 4 weekly visits. It normally takes about 6 months of persistent consistent filtering, filtering out those that don’t look (having given them up to 7 chances, and looking after your regular big spenders. Ensuring you give the same excellent service and respect to everyone, whether they  spend a few pounds or a lot of pounds.

Here's an example of orders received and placed in the last 4 weeks 20250602








Here are pictures of the products ordered this time






Neil stared at the stack, then shrugged. "Yeah, well, suppose I thought it'd be easier."

Arthur packed the slips away and zipped the satchel shut. "Gold doesn't lie on the surface," he said. "You have to dig. Crush. Filter. Refine. Otherwise you're just picking up rocks and wondering why they don't shine."

Then he paused.

"That's the beauty of it, Neil. The whole thing regulates itself. The people who don't stick at it? They filter themselves out. Same with the customers—those who don't order eventually fall away. What you're left with is solid. Predictable. Worthwhile."

Neil glanced back down the street, quiet for once.

"And there are no limits," Arthur added. "No territory lines. No quotas. You just build what you can service. If you want more, you do more."

He tapped the side of the satchel. "It's fair, too. Nobody gets paid for hoping. Or for joining. You get paid for what you actually do. Whether it's retailing or team building—it all filters down to value. The ones who stay? They're worth their weight in gold."

To find out how others are doing the same, visit EzeGet.com
(Please note: this opportunity is currently only available to residents of the United Kingdom and Ireland.)

Arthur didn't get lucky. He got consistent. And that was enough.

Because a gold mine isn't something you find. It's something you build—one street, one catalogue, one order, one customer at a time. At the heart of it all, it’s a people business.

Key Success Principles

✓ Consistency Over Perfection: Regular effort yields better results than sporadic bursts

✓ Natural Filtering Process: Those who persist naturally separate from those who don't

✓ Repeat Business Focus: Consumable products create ongoing customer relationships

✓ Low Overhead Model: No stock, premises, or staff required to start

✓ Scalable Opportunity: Build customer base, team network, or both

✓ Performance-Based Rewards: Income correlates directly with effort and results



The Gold Mining Metaphor Explained

Just as traditional gold miners must process tons of earth to extract small amounts of precious gold, successful business builders understand that:

  • Most contacts won't respond (like most earth isn't gold)
  • The process requires patience and persistence (multiple visits, like multiple stages of mining)
  • The filtering is natural and expected (not everyone will become a customer, just as not all rock contains gold)
  • The real value emerges through consistent processing (regular territory coverage, like consistent mining operations)
  • Both retail customers and team members represent different types of "gold" (immediate income vs. long-term residual income)

The beauty of this business model lies in its self-regulating nature. Those who understand and apply the "mining" process consistently will naturally separate themselves from those who expect immediate results without understanding the filtering process.

Ready to start your own gold mine?

Visit EzeGet.com to learn more

Available to UK and Ireland residents






All Images and Content CopyRight Steve Giergiel 2025 Onwards

 

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